Following black and white, red was the first color in use. Primarily associated with passion and a zest for life, red is one of the top two favorite colors of all people. It excites the emotions, from love and passion to fiery anger. Being very powerful, red can speed up the pulse, increase the respiration rate, and raise blood pressure – so it is impossible to ignore.
All reds are not created equal. Aside from light and dark shades, there are two kinds of red. Yellow-based reds are “tomato” reds. Blue-based reds are “berry” reds. When red is applied to a black background it glows, on white it appears dull, and in contrast with orange becomes somewhat lifeless.
The American abstract painter Ad Reinhardt immersed himself in the exploration of the color red in the painting titled “Red”. He had painted a rigid pattern of red squares using this most expressive color among the primary colors. With its strict geometry he revealed many variations of red hues.
Russian artist Kazmir Malevichin in his composition of “Eight Red Rectangles” not only explored the uneven spacing and slight tilt of the juxtaposed shapes but also played with the different tones of red. With the use of various red hues of floating rectangles on a white background he infused the composition with energy.
With its intensity red is energizing. It is vibrant and full of life.